What is SEO?
Search engine optimization is a technical methodology of specified and tested strategies, and tactics that are used to increase the performance of a website and increase the amount of visitors on a website that helps the website to come in the top indexes defined by Google. In such way the website can obtain a high-ranking placement in the search engines which includes Google, Bing, Yahoo and some other search engines. Search engine optimization is a new and powerful technology that can make any website flooded with the visitors just by fulfilling defined techniques to ensure the search engines to crawl the content areas of site.
Why SEO is used?
SEO is very popular among the internet users and website administrators. The website administrator keeps focus on SEO to increase the ranking of its site in search engines. When the website is making SEO blogs and content it is actually placing its site rank top in search engines indexes. As a result more traffic is directing towards such website. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of white hat best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
How to make SEO based website?
When it comes to search engine optimization for a new website, most of the company making businesses can be intimidated due to the amount of information out there. And often, if the companies don’t have experienced SEO experts they will face a tough time in market where the top companies are making SEO based website to increase the ranking in search engine indexes to direct the audience to their sites more easily.
Now to make a SEO website, following methods can help us to improve our site’s ranking in search engines.
Step 1: How to SEO your domain name?
Always register your website domain name that represents your particular niche. The world can easily understand what your company is providing to its users. This would comfortably make your users to search your niche in search engines. Include focus keywords in your domain to have a better SEO ranking.
Step 2: How to SEO your domain URL’s?
In order to increase the ranking of your site, you have to make the permalinks better to bring the site in search indexes.
In WordPress the URL is known as Permalink. There are different ways in WordPress to modulate the permalink depending on the situation and how you want to show your site URL’s in search engine. So all that depends on the URL to make SEO proper and index site top in the ranking.
So eventually there are many methods to contribute in SEO performance.
Step 3: How to SEO your page titles?
Page titles help users to easily find your site blogs in search engines. So if you have used some focused, understanding and meaning full titles than search engines will make better indexes to your website. Your page title tells search engines what your content is about (and they will believe you if the content matches) so you should be looking to get one or two of the keywords you want to rank for in here. Every page on your site should have a unique title of no more than 70 characters.
Page titles can easily be modified in title attribute in source code.
Step 4: How to SEO Meta description tag?
Keep in mind that to make SEO website, each page has one Meta description tag. Following are the defined ways:
- Meta descriptions are ignored by search engines to display them but as they can appear in the search results optimizing them is essential.
- Basically in HTML code the meta tag attribute looks like this:
- Every page should have a unique meta description of up to 190 characters which provides a summary of the page.
- If in doubt use the first 190 characters from the pages visible content (not including the title).
- Do not list keywords or go far over the 190 character limit.
Step 5: How to SEO Meta keyword tag?
Always make keywords specific and related to your blog. The keywords will help in finding the particular blog or content on search engine.
In WordPress that is the most using content management system uses SEO to make proper use of it and easily index blogs in search engines. Well in WordPress there is an option to manage keywords specific to the blog title.
Step 6: How to SEO keyword density?
Search indexes places the content/blogs in search engines in top ranking when it knows, SEO is working properly and checks for the keyword. SEO seems to be observing the keyword density which means how many times the keyword is used in blog. That increases the performance of blog in search engines. Make sure your keywords appear naturally within the main text content of the page. For example if keyword is “car” it appears 2 times in 100 words so the density of the keyword will be 2%.
Step 7: How to SEO your internal links?
In any blog internal links are any links that takes the user from current page to any other page within the website or in any other website. The text within the link is known as anchor text.
For example This is an example of anchor text
Step 8: How to SEO your visitor behavior?
The SEO can manage your visitor’s behavior that has direct impact on your organic rankings, so in order to make the ranking better just focus in the thing that what makes your audience stay at your website. In this way you can learn to analyze the successful pages and that which are not successful pages by checking the click through rates, bounces rates, time on site, visitor flows etc.
Step 9: How to SEO your web images?
The way you include images in your site all effects your SEO. You have to make and include the images with alt tags in a way that the browser can identify what the image is all about. Images should be properly cropped and maintained according to the blog description. Images should be related to your blog that should clearly define about the blog and easily find the audience to make sure what the blog is all about.
Step 10: How to SEO your web content?
To have better performance and huge traffic you have to make a readable content that should be useful for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
Website should be valuable, so the content should include the following information.
- Blog Posts
- Tutorials & How To Guides
- Industry Articles
Creating quality content for your website can be a huge investment, but it is worth it. Search engines will love it, and visitors will love it so much that they will share it on social media, leading to even more visitors. You can start out by simply creating blog posts on your website, and as your audience grows, you can expand your content inventory to additional types of media.